Articles about Marketing

INSIDE RIHANNA'S ROCKY ROAD TO ANTI
Billboard (2016) Vol. 128, No. 3, pp. 9-10

 

THE SAGA OF PABLO
Billboard (2016) Vol. 128, No. 6, pp. 9-10

 

2015 NIELSEN MUSIC REPORT
Billboard (2016) Vol. 128, No. 1, pp. 15

 

David Bowie, Televisionary
Billboard (2016) Vol. 128, No. 2, pp. 42

 

Untapped Potential
Music Teacher (2016) Vol. 95, No. 5, pp. 50-51

 

Big Game Shazams
Billboard (2016) Vol. 128, No. 5, pp. 26

 

The Power of Association
The Tracker (2016) Vol. 60, No. 1, pp. 34-37

 

Arts Audiences: Establishing a Gateway to Audience Development and Engagement
Journal of Arts Management, Law, and Society (2016) Vol. 46, No. 2, pp. 53-62

Demand for mainline cultural art forms, including symphonies, opera, and jazz, is diminishing. As the arts face challenges concerning shrinking and aging audiences, reaching new consumer segments has become an imperative. The present research empirically examines how external forces related ...