Articles about Globalization

Steinway's Global Growth Strategy
The Music Trades (2016) Vol. 164, No. 6, pp. 58-59

 

Korg's Global Approach
The Music Trades (2016) Vol. 164, No. 1, pp. 100

 

British Band Instrument Company
The Music Trades (2016) Vol. 164, No. 1, pp. 160, 162

 

Eastman's Global Approach to Product Development
The Music Trades (2016) Vol. 164, No. 3, pp. 124-126

 

Music Retailing Around the World
The Music Trades (2016) Vol. 164, No. 4, pp. 76-78, 80, 82, 84, 86, 88, 90, 92

 

Almafuerte: Metal pesado argento and its construction of Argentinian nationalism
Metal Music Studies (2016) Vol. 2, No. 1, pp. 21-38

This article analyses the tension between the local and the global in metal pesado argento of Almafuerte, the most massive band in the metal scene of Argentina. This group reinforces their local identity through their dialogue with tango and folklore, ...

Vandoren's Global R&D Approach
The Music Trades (2016) Vol. 164, No. 7, pp. 30